Unleash the Power of Mobile Data in Your Site Selection
Using mobile data, you can accurately identify locations best suited for your store’s business hours.
Site selection starts with knowing your customers. In defining customer profiles, demographic data is table stakes. The profiles become dramatically more informative and helpful when you layer in psychographics and lifestyle and shopping behaviors. Mobile data is a powerful means to achieving this desirable end. Using mobile data, you can not only determine whether your customers are traveling on foot or by car, but also uncover important insights into your customers: where they come from before entering your store and where they go afterward, where they live and work, businesses they frequent, psychographics broken down by time of day and day of the week, and other shopping behaviors.
TRENDS & INSIGHTS
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