How Your Customers Travel
Mobile customer analytics start with GPS data, which gives every device an ID number to track exact locations by latitude, longitude, and time. A device’s GPS data provides a trail of where the device (the person) travels in a 24-hour period. The device’s movements and the time between movements can be analyzed to determine speed, which tells you whether the person is traveling on foot or by car.Where Your Customers Travel
Foot and vehicle traffic can be analyzed in day parts, or specified time windows in a day (e.g., morning, typical lunch hours, between 4 p.m. and 8 p.m.). Unlike a zip code of where your prospective customers live, a day part analysis injects lifestyle and shopping behavior insights into your customer profiles. For some brands, customer profiles can shift significantly during different day parts.