Change In Brand Identity and Reinstatement of Company VisionWe’re proud to announce today a change in our brand identity and reinstatement of our company vision. We started Locate in 2014 with the mission of making retail real estate data-driven. To achieve this, we developed site selection location-based insights and predictive intelligence technology that was more accurate than anything in the market. Today, Locate has grown and transitioned from solely a software tech partner to a full-service real estate firm. Our rebrand marks a pivotal moment in our journey and affords us the opportunity to reflect on our mission, purpose, and plan for the future as we move forward in 2021. LocateAI is now Locate— the first tech-enabled brokerage in the retail industry.
Why We’re HereOur business and industry have undergone significant change in the past few years, accelerated by the COVID-19 pandemic. The brokerage industry has traditionally been an analog industry, built on relationships and gut instincts. However, we see that it’s essential for the brokerage industry to also integrate data and artificial intelligence into its workflow. With a vision for a better experience for both retailers and brokers, Locate combines unparalleled artificial intelligence with broker expertise for the most accurate site selection possible. We oversee every part of the process and manage our client relationships every step of the way. It’s this combination of data and human intuition that will move our industry forward and prepare us to face the challenges of a post-covid world.
The Meaning Behind The Name “Locate”Our name change from LocateAI to Locate is a result of a rebranding effort to inform the evolution of our brand identity from a software startup or “tech partner” to the world’s first tech-enabled retail real estate brokerage. Locate represents an evolution from our tech-focused business model.
- Retailers now have a one-stop-shop for both data and brokerage that provides an integrated data-driven experience for the most accurate site selection.
- We can now offer industry-leading mobile data and artificial intelligence at no cost to the retailer, so brokerage and analytics don’t have to be at odds.
- We’re now also focused on growing our brokerage team with like-minded individuals who want to join us in advancing our mission.