Gen Z Shopping Trends All Retailers Should Know About
The majority of Gen Z still prefers to make purchases in person rather than online— 81% of the generation's shoppers prefers to shop in brick-and-mortar stores.
By: Anna Ikle-Maizlish As Generation Z (youth born between 1997 and 2012) enters the consumer marketplace, they are becoming the largest influential generation, reshaping shopping trends and encouraging older consumers to adopt new products and their tech savvy habits. The way your store responds to Gen Z’s wants and needs could have a significant impact on your business’s success in the coming years. Let’s take a look at 3 top trends that showcase Gen Z’s preferences and what they expect from retailers today.
TRENDS & INSIGHTS
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