Austin Starbucks Customers Shift Home LocationsWe leverage cell phone tracking and geofencing technology to collect vital, real-time information about retail customers, including changes in home and work locations. By analyzing hundreds of thousands of mobile data impressions, we found a 7.5% decrease in population among Austin’s Starbucks customers. Where are all these java lovers going? Take a look at the map below. Orange cities have experienced a net loss of Austin Starbucks customers since pre-COVID. Green cities have experienced a net gain of Austin Starbucks customers since pre-COVID. We used our proprietary platform, along with the power of AI, to examine where former Austin Starbucks customers had migrated since COVID. We found that highly populated areas around Austin saw a notable increase in foot traffic as a result of the pandemic. For example:
- Hutto’s customer base increased 47.5%.
- Manor’s customer base increased 21.6%.
- Georgetown’s customer base increased 12.3%.