by Locate AI | Jun 17, 2021 | Company Updates
The COVID-19 pandemic created a seismic shift in consumer behavior that changed the retail industry — perhaps forever. Working from home (WFH), the impact of mobile searches on shopping behavior, and the COVID-fueled trend toward BOPIS (buy online and pick-up in...
by Locate AI | Jun 8, 2021 | Company Updates
The COVID-19 pandemic has caused seismic shifts in consumer behavior, impacting where and when people shop, how they buy, and what they buy. Many chain-store businesses have been rocked by customer migrations as shoppers move home and work locations due to changes in...
by Locate AI | May 18, 2021 | Company Updates
The COVID-19 pandemic has turned foot traffic among retail sites upside down. As our data previously showed, even mega brands like Starbucks in a historically high-traffic area such as New York City aren’t immune to significant drops in their customer base as the...
by Locate AI | May 4, 2021 | Company Updates
Recently, I’ve seen many of my contemporaries and leading firms posting about location data, cell phone data and AI modeling. A few quotes from actual posts: “Mobile data is great but seeing a hotspot next to a target isn’t telling me anything, of course...
by Locate AI | May 3, 2021 | Company Updates
Location, location, location. It’s the linchpin of a franchisor’s success. To stay competitive and thrive, franchisors have to select the right markets to enter and distribute their locations without sacrificing their franchisees’ profitability or cannibalizing the...
by Locate AI | Mar 30, 2021 | Company Updates
How To Calculate “Trade Area” in 2021 Where are your customers actually coming from? “Trade area” is one of the most important age-old concepts in retail site selection because a correct measurement ensures that you’re selecting sites with high demand for your...
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