Real Estate Team Spotlight: Erin Cobb

"We get so granular with predictive data and actually help people have assurance that the site they picked will be the right one."

Erin Cobb, Director of Real Estate at Locate

Say hello to Erin Cobb, Director of Real Estate at Locate. Erin has experience executing deals from Long Island to Los Angeles and everywhere in between.

Having previously worked in marketing and communications, Erin has always had an eye for leveraging data to identify opportunities and innovative solutions.

Watch Erin’s interviews and keep reading to learn how Locate’s technology gives her a leg up in the industry with developing connections and growing long-term relationships.

Why did Locate standout as a top brokerage firm?

I’m a researcher. If I have a question I need to answer, I just go gather all the facts. I had already vetted other companies and decided that Locate had the best tech. I saw that they were years ahead of where anyone else was…. in terms of thinking about the pain points in commercial real estate, what realtors need, and trying to solve problems that people have been having forever. Having a marketing background and a data science background, I knew what was possible in other industries and was really excited to see someone doing it in commercial real estate.

How is Locate Changing the Commercial Real Estate Industry?

I knew what people were doing with marketing long before they were bringing it to commercial real estate. I was always frustrated that we never had the same tools because I knew A.I. and mobile data was being used. Marketing is always on the forefront of that.
I knew what people were doing with marketing long before they were bringing it to commercial real estate. I was always frustrated that we never had the same tools because I knew A.I. and mobile data was being used. Marketing is always on the forefront of that.

What does it mean to have a site forecasting model customized for your brand by Locate?

We customize our product to the retailer, landlord, or investor. We’re giving them something that is tailored to them. We’re also accessing the most mobile data of any company. We have more than 180 million cellphones that we can monitor to show a brand its customer profiles. 
Customization, more data, better data, and a better experience— that’s what this business is about. There is the data part and it’s super important but having really good connections and relationships with people is really what this is all about. The tech helps us make informed decisions with those relationships. It’s an art and a science.

Why did you become a broker for Locate?

I actually had my own marketing consulting firm. That was my background until a client convinced me that commercial real estate was something I needed to try. I had been providing marketing services for that client, and I ended up really liking commercial real estate. If a business doesn’t have the right location, then all the dominos fall at some point, right?
What Locate can do that is so special is tell you who your customer type is by geo-fencing all your stores. We can tell you that “your type of people” are walking by or driving by the potential site, which is so much more valuable.”

Erin Cobb, Director of Real Estate at Locate

Say hello to Erin Cobb, Director of Real Estate at Locate. Erin has experience executing deals from Long Island to Los Angeles and everywhere in between.

Having previously worked in marketing and communications, Erin has always had an eye for leveraging data to identify opportunities and innovative solutions.

Watch Erin’s interviews and keep reading to learn how Locate’s technology gives her a leg up in the industry with developing connections and growing long-term relationships.

Why did Locate standout as a top brokerage firm?

I’m a researcher. If I have a question I need to answer, I just go gather all the facts. I had already vetted other companies and decided that Locate had the best tech. I saw that they were years ahead of where anyone else was…. in terms of thinking about the pain points in commercial real estate, what realtors need, and trying to solve problems that people have been having forever. Having a marketing background and a data science background, I knew what was possible in other industries and was really excited to see someone doing it in commercial real estate.

How is Locate Changing the Commercial Real Estate Industry?

I knew what people were doing with marketing long before they were bringing it to commercial real estate. I was always frustrated that we never had the same tools because I knew A.I. and mobile data was being used. Marketing is always on the forefront of that.
I knew what people were doing with marketing long before they were bringing it to commercial real estate. I was always frustrated that we never had the same tools because I knew A.I. and mobile data was being used. Marketing is always on the forefront of that.

What does it mean to have a site forecasting model customized for your brand by Locate?

We customize our product to the retailer, landlord, or investor. We’re giving them something that is tailored to them. We’re also accessing the most mobile data of any company. We have more than 180 million cellphones that we can monitor to show a brand its customer profiles. 
Customization, more data, better data, and a better experience— that’s what this business is about. There is the data part and it’s super important but having really good connections and relationships with people is really what this is all about. The tech helps us make informed decisions with those relationships. It’s an art and a science.

Why did you become a broker for Locate?

I actually had my own marketing consulting firm. That was my background until a client convinced me that commercial real estate was something I needed to try. I had been providing marketing services for that client, and I ended up really liking commercial real estate. If a business doesn’t have the right location, then all the dominos fall at some point, right?
What Locate can do that is so special is tell you who your customer type is by geo-fencing all your stores. We can tell you that “your type of people” are walking by or driving by the potential site, which is so much more valuable.”
 

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